DProf Murphy Choy
Technology and AI maestro with business driven views of the world, academic and pragmatist
Search Engine Optimization
Learning-Possibilities
About This Course
For those unfamiliar with the process, online searching may seem like a mysterious phenomenon. You input a few words into the search bar, hit enter, and suddenly, the answers to your queries are readily available. But what determines which webpages show up first in the search results? The key is search engine optimization.
To clarify, search engine optimization (SEO) is not some mystical process. It requires a well-thought-out strategy. In this course, you'll gain comprehensive knowledge on how to enhance your business and content's visibility by boosting your search rankings. We'll start with the fundamentals, such as keyword research and selection, before delving into more complex subjects like technical optimization techniques and content optimization.
What Is SEO?
Search engines employ algorithms to handle search requests and provide the most relevant outcomes. An algorithm is a precise sequence of actions or guidelines that yield a desired outcome—it can be likened to a recipe.
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Frequently Asked Questions
Why Is SEO Important?
There are more than 1 billion active websites out there, making it easy for your site to disappear into the abyss. Even if your site is indexed, it's unlikely that your target audience will stumble upon it without some SEO work. This could result in lost opportunities to draw in customers, boost earnings, and expand your business.
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